Saturday, January 14, 2012

Terrific gift for anyone with kids in India - Membership at Just Books Clc

I gifted an annual membership "Avid Reader with Magazine Plan" at Just Books Clc to both my sister & brother this week. At Rs. 4,000 ( ~ USD 80 ) for an annual plan allowing for borrowing 4 books & 2 magazines at a time, it is a terrific deal.

I had noticed one of their shops while traveling by bus in Bangalore on my last visit. Their motto - RENT * READ * RETURN - had caught my eye, and made me look up on the internet to find out more about the company.

Found out Just Books Clc has a very good & informative web-site, as well as branches all over Bangalore, including ones conveniently located to both my sister's family and my brother's family. The membership plans too were very attractively priced to sustain my interest further.

Visits to the branches were very pleasant; at both the branches I visited, the staff were very courteous and helpful. Awesome to see the company nurturing a culture of love for reading by emphasizing on employee culture first.

My nieces & nephews (age range 5-9) were thrilled to be at a library with so many books, including ones about their favorite TV show - Chhota Bheem.

I attribute a large part of my success in life to my love of reading; If there is one thing I could give to every kid in my circle, it would be the gift of "love of books".

One thing I love about the United States is the presence of huge public libraries in each and every town. India does not have such libraries which provide easy access to books to the general public. In this context, I think it is fabulous that there are startups like Just Books Clc filling a huge void.

Bangalore based Just Books Clc has branches in a handful of cities in India (Ernakulam, Hyderabad, Kolkata, Mangalore, Mumbai, Mysore & Pune), and plan to grow across the nation. Hope that they succeed in their goal and make books accessible to more and more people.

No comments: